If you are a Twitter or Facebook user, you must be familiar with the barrage of opinions that flows in with every major or minor happening in the real world. You must be also familiar with the trend of “viral” content which may be an article, a video, an audio, an infographic, or even a single picture.
Two of the major mouthpieces of the general public and the public figures alike, Twitter and Facebook are two platforms where people come out to voice themselves on any issue that matters to them. Twitter has 288 million active monthly users and counting while Facebook has 1.35 billion and up. Perhaps even imagining the data that these two create is difficult. And these are just two of the popular social media platforms, we are not even talking about the likes of Instagram, Pinterest, Linkedin, Google+, and more.
So, what happens to all the data that is created at these places? Does it just get swallowed up into the endless chasm of virtual reality? Is it just useless after a new day on the timeline begins?
Well, although the amount of data is humongous (that’s why it’s called Big Data), it is certainly not useless. At least not for business organizations, think tanks, research organizations, government agencies and anyone else for whom keeping a track of public opinion, and public actions is important.
For businesses, the tweets, posts, blogs, customer reviews, comments and similar inputs that build up unstructured data is a goldmine waiting to be exploited. This textual data is actually the way to understanding public sentiment about a particular product, service, or event that they have offered and use this sentiment to make future business decisions to improve operations and performance.
If you are a public figure, say a politician, it is possible to know how many people across the world support the statement you made last night in that event, and that will tell you whether your ideology connects with people or if they going to blast you if you continue going down the same path.
The text mining and analytics tools offered by SAS give the power to collect unstructured data and prepare it for analysis, to gain insights and actionable instructions. In light of the expansive and fastidious need of analytics in almost every domain, it has become imperative for professionals looking forward to make a leap in their career to undergo training regarding such tools and obtain relevant certifications.
AnalytixLabs, the institute that has been voted among the top 5 institutes for analytics training in India, is here to complete just that requirement. To know more about our courses and training structures, visit our website https://www.analytixlabs.co.in/.
Two of the major mouthpieces of the general public and the public figures alike, Twitter and Facebook are two platforms where people come out to voice themselves on any issue that matters to them. Twitter has 288 million active monthly users and counting while Facebook has 1.35 billion and up. Perhaps even imagining the data that these two create is difficult. And these are just two of the popular social media platforms, we are not even talking about the likes of Instagram, Pinterest, Linkedin, Google+, and more.
So, what happens to all the data that is created at these places? Does it just get swallowed up into the endless chasm of virtual reality? Is it just useless after a new day on the timeline begins?
Well, although the amount of data is humongous (that’s why it’s called Big Data), it is certainly not useless. At least not for business organizations, think tanks, research organizations, government agencies and anyone else for whom keeping a track of public opinion, and public actions is important.
If you are a public figure, say a politician, it is possible to know how many people across the world support the statement you made last night in that event, and that will tell you whether your ideology connects with people or if they going to blast you if you continue going down the same path.
The text mining and analytics tools offered by SAS give the power to collect unstructured data and prepare it for analysis, to gain insights and actionable instructions. In light of the expansive and fastidious need of analytics in almost every domain, it has become imperative for professionals looking forward to make a leap in their career to undergo training regarding such tools and obtain relevant certifications.
AnalytixLabs, the institute that has been voted among the top 5 institutes for analytics training in India, is here to complete just that requirement. To know more about our courses and training structures, visit our website https://www.analytixlabs.co.in/.
